‘Beer, Titties, Freedom’: Inside the World’s Toughest Off-Road Race

Wired CultureWired Culture
March 30, 2026 at 10:00 AM
‘Beer, Titties, Freedom’: Inside the World’s Toughest Off-Road Race

Every winter, 80,000 people gather in the California desert for King of the Hammers, a popular racing series featuring high-speed relays and rock crawling with dirt bikes, stock VW Bugs, and million-dollar trophy trucks.

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